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The Psychology of Persuasion
Robert Cialdini
ISBN: 9780061241895
Format: Paperback
Publisher:HarperCollins Publishers Inc
Edition: Revised
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Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
| ISBN | 006124189X | | Volumes | 1 | | ISBN13 | 9780061241895
(What's this?) | | Weight (grammes) | 295 | | Publisher | HarperCollins Publishers Inc | | Published in | New York | | Imprint | HarperBusiness | | Series title | Collins Business Essentials | | Format | Paperback | | Previous ISBN | 9780688128166 | | Publication date | 01 Feb 2007 | | Height (mm) | 205 | | DEWEY | 158.2 | | Width (mm) | 130 | | DEWEY edition | DC22 | | Spine width (mm) | 36 | | Pages | 336 | | Academic level | General |
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The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology  Be the first to write a customer review
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