Influence

This is a totally unique and entertaining graphic adaptation of the bestselling business classic. Why do people say 'yes' - and how can we apply the theories behind this to get the results we want? Dr Robert Cialdini is a leading authority on influence and persuasion, and in this illustrated edition of the international bestselling classic, he reveals the six universal principles behind becoming a skilled persuader. He shows not only how you can apply them, but also how to defend yourself against them. More than 30 years of research into the psychology of influence has earned Dr Cialdini an international reputation as the leading expert in the fields of persuasion compliance, and negotiation. "Influence: The Graphic Edition" presents the essence of his ideas, condensing decades of study and sought-after advice into an accessible, digestible graphic book. Fascinating and immensely useful for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

ISBN 1846686148   DEWEY edition DC23 ISBN13 9781846686146 (What's this?)   Pages 64 Publisher Profile Books Ltd   Published in London Imprint Profile Books Ltd   Height (mm) 234 Format Paperback   Width (mm) 153 Publication date 12 Jul 2012   Academic level General DEWEY 158.26

The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

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