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Managing the Enduring Technology Company in the Global Market
Edward P. Kahn
ISBN: 9780471779308
Format: Hardback
Publisher:John Wiley and Sons Ltd
Also available as an eBook
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In India, there are 555 million young people under the age of 25 lining up for outsourced American jobs. So many, in fact, that the Indian press has dubbed them "Zippies. " And 60 percent of Indian households have at least one Zippie.
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals--including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
| ISBN | 047177930X | | Pages | 336 | | ISBN13 | 9780471779308
(What's this?) | | Volumes | 1 | | Publisher | John Wiley and Sons Ltd | | Weight (grammes) | 680 | | Imprint | John Wiley & Sons Inc | | Published in | New York | | Format | Hardback | | Height (mm) | 238 | | Publication date | 02 Jan 2007 | | Width (mm) | 162 | | Library of Congress | 2006030756 | | Spine width (mm) | 28 | | DEWEY | 658.18 | | Academic level | Professional / Scholarly | | DEWEY edition | DC22 | |
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| 1 | | The polymath CEO : enlightened leadership for the enduring technology company by Edward Kahn | | 3 | | 2 | | The IP toolkit : maximizing business value from intellectual property by Edmund Walsh | | 33 | | 3 | | Harvesting new intellectual assets : the role of business method patents and trade secrets in strategic IP management by Karl Jorda and Wayne Jaeschke | | 49 | | 4 | | Giants can be nimble : the SBC story by Abha Divine | | 73 | | 5 | | Innovation asset portfolio : the intellectual property muse gets an MBA by Damon Matteo | | 103 | | 6 | | Innovation strategy : the essential ingredient by Michael Kayat | | 125 | | 7 | | Maximizing innovation teams : the internal and external connection network by Carsten Wittrup | | 149 | | 8 | | Road-mapping disruptive technical threats and opportunities in complex, technology-based subsystems : the SAILS methodology by Bruce Vojak and Frank Chambers | | 165 | | 9 | | Open for business : the air products and chemicals story by John tao and Vincent Magnotta | | 189 | | App. 9A | | Determining fair royalty rates for university-developed technology exclusive license option | | 215 | | 10 | | Developing growth strategies using intellectual assets and strategic alliances by Dennis McCullough | | 223 | | 11 | | Innovation and the biopharmaceutical industry : crisis or crossroads? by Ronald Lindsay | | 245 | | 12 | | Building companies on not-so-fertile soil by Teri Willey | | 281 |
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