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mer Disney employees, "Inside the Magic Kingdom" discloses the secrets behind the theme park's success and explains why more than two-thirds of its 30 million guests are repeat customers.
| ISBN | 1885167237 | | Pages | 194 | | ISBN13 | 9781885167231
(What's this?) | | Volumes | 000 | | Publisher | Bard Press | | Weight (grammes) | 340 | | Imprint | Bard Press | | Published in | Austin | | Format | Hardback | | Height (mm) | 149 | | Publication date | 25 Mar 1997 | | Width (mm) | 225 | | Library of Congress | PN1999.W27 | | Spine width (mm) | 19 | | DEWEY | 658 | | Academic level | Undergraduate, Postgraduate, Professional / Scholarly | | DEWEY edition | DC21 | |
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| | | About This Book | | | | 1 | | Off to Orlando | | 1 | | 2 | | Five at the Starting Gate | | 7 | | 3 | | Who's Really Your Competition? | | 17 | | 4 | | How Little Things Make a Big Difference | | 27 | | 5 | | Michael Eisner Sets the Record Straight | | 39 | | 6 | | The Importance of Things Unseen | | 57 | | 7 | | Putting on the Ears | | 69 | | 8 | | Keeping the Magic Going | | 83 | | 9 | | Behind the Scenes | | 103 | | 10 | | Silo Busting Made Easy | | 121 | | 11 | | How Disney Picks the Right People | | 135 | | 12 | | Keeping Customers Who Count | | 149 | | 13 | | Building Strong Business Partnerships | | 159 | | 14 | | One with Passion... | | 169 | | | | Leader's Tool Kit: How to Put the Lessons to Work in Your Company | | 181 | | | | Notes | | 187 | | | | Further Reading | | 188 | | | | About the Author | | 190 | | | | Acknowledgments | | 191 |
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