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International Business is a comprehensive textbook with a global orientation, specifically designed to meet the requirements of MBA students. It brings out the key concepts of International Business in a very simple and lucid manner with numerous practical managerial examples, vignettes, diagrams, flow-diagrams and illustrations so as to facilitate and reinforce learning. Beginning with an overview of globalization and international business, the book discusses in detail various theories of international trade, international trade patterns and balance of payments, institutional framework, World Trade Organization, and international economic integration. It goes on to discuss international cultural, political and legal environments and policy framework for international trade. It further elucidates country evaluation and selection, modes of international business expansion, foreign direct investment and multinational enterprises. Finally, it explicates key functional areas of international business such as international marketing, international finance, global operations and supply chain management, global human resource management and international trade procedures and documentations. The book concludes with separate chapters on contemporary issues such as e-business, ethics, and corporate social responsibility.
| ISBN | 0195689097 | | Pages | 932 | | ISBN13 | 9780195689099
(What's this?) | | Volumes | 1 | | Publisher | OUP India | | Weight (grammes) | 1260 | | Imprint | OUP India | | Published in | New Delhi | | Format | Paperback | | Height (mm) | 243 | | Publication date | 14 May 2009 | | Width (mm) | 185 | | DEWEY | 658.049 | | Spine width (mm) | 37 | | DEWEY edition | DC22 | | Academic level | Postgraduate |
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| | | List of Abbreviations | | | | 1 | | Globalization and International Business | | 1 | | 2 | | Theories of International Trade | | 45 | | | | Case Study: Emergence of Chip Design Industry in Asia | | 70 | | 3 | | International Trade Patterns and Balance of Payments | | 74 | | | | Case Study: Developing Countries' Trade Dependence and Exports Growth Opportunities | | 116 | | 4 | | Institutional Framework for International Business | | 133 | | 5 | | World Trade Organization | | 175 | | 6 | | International Economic Integrations | | 221 | | 7 | | International Cultural Environment | | 254 | | | | Case Study: Cross-cultural Misapprehensions over the Swastika in the West | | 295 | | 8 | | Political and Legal Environment | | 299 | | 9 | | Policy Framework for International Trade | | 332 | | | | Case Study: Special Economic Zones under Fire | | 380 | | 10 | | Country Evaluation and Selection | | 387 | | 11 | | Modes of International Business Expansion | | 440 | | | | Case Study: International Business Expansion Strategy of ONGC | | 483 | | 12 | | Foreign Direct Investment | | 491 | | | | Case Study: FDI in Automobile Sector in India | | 533 | | 13 | | Multinational Enterprises | | 546 | | | | Case Study: Ranbaxy: No More an Indian Multinational | | 571 | | 14 | | International Marketing | | 582 | | | | Case Study: Barbie Faces Islamic Dolls | | 626 | | 15 | | International Finance | | 634 | | 16 | | Global Operations and Supply Chain Management | | 684 | | | More... | | |
I found the book highly useful, comprises comprehensive and analytical details on the subject, especially on WTO, International Trade Patterns, Trade Procedures and Documentation It is written in a very user friendly manner. - Christina Joseph Write a review
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