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This is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framework, procedures and documentation for export marketing and promotion. It is explained through caselets, diagram, flowcharts and numerous examples from the Indian context.
| ISBN | 0195671236 | | Pages | 764 | | ISBN13 | 9780195671230
(What's this?) | | Volumes | 1 | | Publisher | OUP India | | Weight (grammes) | 1145 | | Imprint | OUP India | | Published in | New Delhi | | Format | Paperback | | Height (mm) | 240 | | Publication date | 21 Apr 2005 | | Width (mm) | 182 | | Library of Congress | 2005620719 | | Spine width (mm) | 36 | | DEWEY | 658.8 | | Academic level | Tertiary education | | DEWEY edition | DC22 | |
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| 1 | | The concept of international marketing | | 1 | | 2 | | Emerging opportunities in international markets | | 47 | | 3 | | World trade organization : international marketing implications | | 95 | | 4 | | Scanning the international economic environment | | 143 | | 5 | | International marketing research | | 186 | | 6 | | Decision-making process for international markets | | 223 | | 7 | | Entering international markets | | 262 | | 8 | | Product strategy for international markets | | 299 | | 9 | | Building brands in international markets | | 331 | | 10 | | Pricing decisions for international markets | | 365 | | 11 | | International logistics and distribution | | 408 | | 12 | | Communication decisions for international markets | | 465 | | 13 | | Framework of export-import policy | | 514 | | 14 | | International trade finance and risk management | | 553 | | 15 | | Export procedure and documentation | | 604 | | 16 | | Institutional infrastructure for export promotion | | 653 | | 17 | | Emerging issues | | 677 |
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