This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. The sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, and the US presidential election.
| ISBN | 0070169136 | | Pages | 608 | | ISBN13 | 9780070169135
(What's this?) | | Weight (grammes) | 1045 | | Publisher | McGraw-Hill Education - Europe | | Published in | London | | Imprint | McGraw Hill Higher Education | | Previous ISBN | 9780071285056 | | Format | Paperback | | Height (mm) | 274 | | Publication date | 01 Feb 2009 | | Width (mm) | 215 | | DEWEY | 302.23 | | Spine width (mm) | 20 | | DEWEY edition | DC22 | | Academic level | Undergraduate |
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Part One: Laying the Groundwork; 1: Mass Communication, Culture, and Media Literacy; 2: The Evolving Mass Communication Process; Part Two: Media, Media Industries, and Media Audiences; 3: Books; 4: Newspapers; 5: Magazines; 6: Film; 7: Radio, Recording, and Popular Music; 8: Television, Cable, and Mobile Video; 9: Video Games; 10: The Internet and the World Wide Web; Part Three: Supporting Industries; 11: Public Relations; 12: Advertising; Part Four: Mass-Mediated Culture in the Information Age; 13: Theories and Effects of Mass Communication; 14: Media Freedom, Regulation, and Ethics; 15: Global Media
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