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This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.
| ISBN | 0697327159 | | Pages | 448 | | ISBN13 | 9780697327154
(What's this?) | | Volumes | 000 | | Publisher | McGraw-Hill Education - Europe | | Weight (grammes) | 884 | | Imprint | Brown (William C.) Co ,U.S. | | Published in | Dubuque, IA | | Format | Paperback | | Previous ISBN | 9780697201249 | | Publication date | 01 Oct 1997 | | Height (mm) | 274 | | Library of Congress | P90.B519 1 | | Width (mm) | 213 | | DEWEY | 302.23 | | Spine width (mm) | 19 | | DEWEY edition | DC21 | | Academic level | Tertiary education |
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Part I. Overview Chapter 1. Media Communication in an Information Age Chapter 2. Communication Process and Theory Chapter 3. Media Effects Part II. The Print Media Chapter 4. Books Chapter 5. Magazines Chapter 6. Newspapers Part III. The Electronic Media Chapter 7. Film Chapter 8. Radio Chapter 9. Recordings Chapter 10. Television Chapter 11. New Electronic Media Part IV. Media Support Systems Chapter 12. Advertising Chapter 13. Public Relations Part V. The Media Environment Chapter 14. Regulation and the Law Chapter 15. Ethics and Social Responsibility.
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