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State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
| ISBN | 0684860473 | | DEWEY edition | DC21 | | ISBN13 | 9780684860473
(What's this?) | | Pages | 272 | | Publisher | Simon & Schuster Ltd | | Weight (grammes) | 360 | | Imprint | Free Press | | Published in | London | | Format | Paperback | | Height (mm) | 234 | | Publication date | 28 Apr 2001 | | Width (mm) | 156 | | DEWEY | 658.8 | | Academic level | Tertiary education, General |
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