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Ros Jay
ISBN: 9780273604396
Format: Paperback
Publisher:Pearson Professional Education
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A guide to effective marketing with no marketing department. It covers: market research; pricing; advertising; and distribution. A working manual and action plan for growth are included. It should provide a good introduction to the fundamentals of marketing.
A guide to effective marketing with no marketing department. It covers: market research; pricing; advertising; and distribution. A working manual and action plan for growth are included. It should provide a good introduction to the fundamentals of marketing.
| ISBN | 0273604392 | | Pages | 192 | | ISBN13 | 9780273604396
(What's this?) | | Co_publisher | The Institute of Management | | Publisher | Pearson Professional Education | | Weight (grammes) | 360 | | Imprint | Financial Times Prentice Hall | | Published in | Harlow | | Format | Paperback | | Series title | Institute of Management S. | | Publication date | 01 Aug 1994 | | Height (mm) | 234 | | DEWEY | 658.8 | | Width (mm) | 153 | | DEWEY edition | DC20 | | Academic level | Professional / Scholarly, Further/Higher education, Technical/vocational |
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