Management and Creativity

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

ISBN 1405119969   Pages 216 ISBN13 9781405119962 (What's this?)   Volumes 1 Publisher John Wiley and Sons Ltd   Weight (grammes) 396 Imprint Blackwell Publishing Ltd   Published in Oxford Format Paperback   Height (mm) 247 Publication date 21 Aug 2006   Width (mm) 172 Library of Congress 2006002731   Spine width (mm) 16 DEWEY 658.4   Academic level Professional / Scholarly DEWEY edition DC22

		Introduction : creativity and the creative industries
1		Defining creativity		1
2		From individuals to processes : creative teams and innovation		23
3		Creative systems : implications for management and policy in the creative industries		45
4		Managing creative work through release and control : the myth of the self-motivated creative worker		66
5		Seeing the pattern : strategy, leadership and adhocracy		91
6		Business development and organizational change		116
7		From creative marketing to creative consumption		138
8		The politics of creativity		159

"This important book demonstrates exactly why a full understanding of creativity really matters - not only in the context of developing more vibrant and personally satisfying areas of economic activity, but even more importantly, in its ability to help us develop a better understanding of the value of creative individuals in the 21st century" from the foreword by Lord Puttnam "This is an exceptional book in three respects. Firstly, it is a book about management that truly appreciates the creative process. Secondly, it is a book about creativity that understands and seeks to engage with practical business realities. And, finally, Management and Creativity actually proves its own thesis: that the best thinking occurs when the worlds of "creativity" and "business" intersect." Stephen Cummings, Victoria University of Wellington "The book will appeal to a broad audience of creatives, policy-markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace." Management Today

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