Marketing: An Introduction with MyMarketingLab

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

ISBN 1408283328   Weight (grammes) 1160 ISBN13 9781408283325 (What's this?)   Published in Harlow Publisher Pearson Education Limited   Previous ISBN 9780136102434 Imprint Pearson Education Limited   Height (mm) 276 Format Multimedia Item   Width (mm) 216 Publication date 31 Aug 2011   Spine width (mm) 22 DEWEY 658.8   Academic level Tertiary education DEWEY edition DC23

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