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Maggie Jones
ISBN: 780750682831
Format: Spiral / Comb Bound
Publisher:Taylor & Francis Ltd
Edition: 2nd edition
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Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of learning outcomes, hints and tips which are presented in each section.
Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorized. It is updated to reflect changes in the coursebook. It is written specifically for revision purposes therefore only featuring the key concepts that need to be learned. It is carefully designed to enable points to be easily extracted and memorized without clouding them in additional information. It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualification.
| ISBN | 750682833 | | Volumes | 1 | | ISBN13 | 780750682831
(What's this?) | | Weight (grammes) | 145 | | Publisher | Taylor & Francis Ltd | | Published in | Oxford | | Imprint | Butterworth-Heinemann Ltd | | Series title | CIM Revision Cards | | Format | Spiral / Comb Bound | | Height (mm) | 2667 | | Publication date | 30 Oct 2006 | | Width (mm) | 3759 | | DEWEY | 658.8 | | Spine width (mm) | 14 | | DEWEY edition | DC22 | | Academic level | Tertiary education | | Pages | 118 | |
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The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: service and customer care; Marketing in context.
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