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Marketing Information identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography - covering over 200 printed books and serials, subscription databases and free Web sites - and reveals practical tips and guidance for the most effective techniques in using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information, highlighting the most important features. This valuable resource will help experienced researchers and librarians with getting to grips with database and marketing familiarity as well as experts and others involved in marketing who have limited research know-how.
| ISBN | 078906006X | | Pages | 342 | | ISBN13 | 9780789060068
(What's this?) | | Volumes | 1 | | Publisher | Taylor & Francis Inc | | Weight (grammes) | 553 | | Imprint | Haworth Press Inc | | Published in | Binghamton | | Format | Paperback | | Series ISSN | 9 | | Publication date | 06 Oct 2004 | | Series title | Monograph Publish Simultaneously as the Journal of Business | | Non-book description | xxvi, 342 p.; | | Height (mm) | 216 | | Library of Congress | HF5415.2.D | | Width (mm) | 159 | | DEWEY | 658.83 | | Spine width (mm) | 25 | | DEWEY edition | DC22 | | Academic level | General, Professional / Scholarly |
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| | | Where to find it : a checklist for typical marketing concepts | | | | Ch. 1 | | Introduction to sources and strategies for research on marketing | | 3 | | Ch. 2 | | Sources for an industry scan | | 41 | | Ch. 3 | | Sources about companies, brands and competitors | | 69 | | Ch. 4 | | Sources for market research reports | | 91 | | Ch. 5 | | Demographic, geographic, and lifestyle sources | | 109 | | Ch. 6 | | Marketing sources for demographic niches | | 135 | | Ch. 7 | | Advertising and media planning sources | | 157 | | Ch. 8 | | Public relations sources | | 189 | | Ch. 9 | | Sales management, sales promotion, and retail sources | | 205 | | Ch. 10 | | Direct marketing and e-commerce sources | | 221 | | Ch. 11 | | International marketing sources | | 237 | | Ch. 12 | | Product development, packaging, pricing, and place | | 269 | | Ch. 13 | | Sources for special topics : social marketing, nonprofit organizations, services marketing, and legal/ethical issues | | 287 |
"Comprehensive.... Logically organized.... Simple To Use And Easy To Consult when trying to identify a discrete resource to support a specific question. Library Science Graduate Students In Business Research Tracks Will Find This Guide Extremely Useful. It Has Strong Potential As A Textbook at the undergraduate business/marketing student level as well. A valuable aspect of the book is its inclusion of contact information for most cited sources. This book should be on the 'resource shelf' of any business or marketing librarian. I know it will be on mine."  Be the first to write a customer review
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