Marketing Interior Design

This is a comprehensive and intelligent guide for interior designers looking to take their business to the next level. Now interior designers everywhere can discover the secrets to making their business wildly successful with this complete how-to guide to the business of being an interior designer. "Marketing Interior Design" is packed full of expert advice and detailed examples of everything the interior designer needs in order to run a successful business - including how to find new clients and communicate with existing ones, devise mutually beneficial contracts, create an impressive portfolio, and establish yourself as a brand. Perfect for those wanting to get into the business but don't know where to start, as well as for established designers looking to improve their business, this is a must-have volume.

ISBN 1581156626   Pages 256 ISBN13 9781581156621 (What's this?)   Volumes 1 Publisher Allworth Press,U.S.   Weight (grammes) 367 Imprint Allworth Press,U.S.   Published in New York Format Paperback   Height (mm) 229 Publication date 01 Jul 2009   Width (mm) 152 Library of Congress 2009011143   Spine width (mm) 14 DEWEY 747.0688   Academic level Professional / Scholarly, General DEWEY edition DC22

Ch. 1		Why You Need This Book		1
Ch. 2		Your Self-Assessment		7
Ch. 3		Creating Your Quality Brand		29
Ch. 4		Your Portfolio		41
Ch. 5		Getting Leads... and Using Them		49
Ch. 6		The Initial Interview... and Beyond		69
Ch. 7		What Are You Worth?		83
Ch. 8		The Contract: Design and Implementation		99
Ch. 9		Public Relations		117
Ch. 10		Riding the Trends		133
Ch. 11		Going Green		145
Ch. 12		The Internet		153
Ch. 13		Licensing		169
Ch. 14		Designers Dish it Out!		177
Ch. 15		Where the Rubber Meets the Road		197

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