Marketing a Library

Summary Aimed at professionals, practitioners and students of Library and Information Services, this book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Key Features Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and innovation Practical advice from practicioners on what works and what does not Discusses how to get around the three main library marketing challenges of money, time, and perception. The Author Dr Rossiter is an Assistant Professor at Simmons College's Graduate School of Library and Information Science where she teaching marketing classes and seminars and is a much sought after consultant to libraries on marketing issues.Prior to teaching on the college level, Nancy started, owned and operated a small publishing company in Rhode Island. Readership This book is essential for anyone involved in creating a library marketing plan. This book will benefit those particularly interested in attracting more customers/patrons to their library and getting out the word on the vast array of resources the library has to offer. Contents Why market libraries? The language of marketing Innovation 101 Trends Purple cows, free prizes and Moogle, oh my! Finding the $$$ Market research Branding Buzz Marketing to women Marketing to millenials Marketing yourself Conclusion Epilogue Appendices: marketing academic libraries and public libraries (case studies); sample answers; sample marketing plan Index

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