Marketing the Best Deal in Town

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

ISBN	1843343061	Pages	236
ISBN13	9781843343066 (What's this?)	Volumes	1
Publisher	Woodhead Publishing Ltd	Weight (grammes)	515
Imprint	Chandos Publishing (Oxford) Ltd	Published in	Witney
Format	Hardback	Height (mm)	234
Publication date	01 Apr 2008	Width (mm)	156
DEWEY	021.7	Spine width (mm)	14
DEWEY edition	DC22	Academic level	Professional / Scholarly

1	Why market libraries?	1
2	The language of marketing	13
3	Innovation 101	35
4	Trends	49
5	Purple cows, free prizes, and Moogle, oh my!	61
6	Finding the $$$	73
7	Market research	79
8	Branding	91
9	Buzz	101
10	Marketing to women	117
11	Marketing to Millenials	129
12	Marketing yourself	145
	Conclusion	159
	Epilogue	161
	Free prizes	163
App. 1	Case study: Marketing academic libraries	165
App. 2	Case study: Marketing a public library	181
App. 3	Selected sample exercise answers	193
App. 4	Sample marketing plan	203
	Index	213

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