Media Management

"Media Management: A Casebook Approach" provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are: increased discussions on groups, vision, change, diversity, and management styles; additional media-sensitive examples within each section of the text; a new chapter on knowledge management; ethics integrated into law and leadership discussions; a primer in global markets, technology, and policy; in-depth consideration into the aspects of change; and increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, "Media Management" provides realistic scenarios and invaluable insights on working in the media industries.

ISBN 0805861971   Volumes 1 ISBN13 9780805861976 (What's this?)   Weight (grammes) 589 Publisher Taylor & Francis Inc   Published in New York Imprint Routledge Member of the Taylor and Francis Group   Series title Routledge Communication Series Format Paperback   Previous ISBN 9780805847154 Publication date 10 Oct 2007   Height (mm) 229 Library of Congress 2007035427   Width (mm) 152 DEWEY 302.23068   Spine width (mm) 24 DEWEY edition DC22   Academic level Undergraduate, Postgraduate, Professional / Scholarly Pages 432

Table of Contents: Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. Management of Global Media Organizations. Innovation and the Future. Law, Regulation, and Ethics. Planning. Market Analysis. Marketing and Research. Making Sense of It All: Managing Knowledge. Extended Case Studies.

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