Mediamaking

Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn.Theoretically and analytically organized with sections on media's relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.

ISBN 0761925449   Pages 520 ISBN13 9780761925446 (What's this?)   Volumes 1 Publisher SAGE Publications Inc   Weight (grammes) 762 Imprint SAGE Publications Inc   Published in Thousand Oaks Format Paperback   Previous ISBN 9780761911777 Publication date 06 Dec 2005   Height (mm) 229 Library of Congress P94.6.M426   Width (mm) 152 DEWEY 302.23   Spine width (mm) 27 DEWEY edition DC22   Academic level Tertiary education

Pt. I		Placing the media		1
1		Media in context		3
2		Narratives of media history		34
3		Media people and organizations		65
4		Media and money		99
Pt. II		Making sense of the media		133
5		Meaning		135
6		The interpretation of meaning		161
7		Ideology		193
Pt. III		The power of the media		217
8		Producing identities		219
9		Consuming the media		253
10		Media and behavior		293
Pt. IV		Media and public life		337
11		Media and politics		339
12		The media, the public, and normative theories		378
13		Media globalization		421

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