Museum Management and Marketing

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

ISBN 0415396298   Pages 320 ISBN13 9780415396295 (What's this?)   Volumes 1 Publisher Taylor & Francis Ltd   Weight (grammes) 794 Imprint Routledge   Published in London Format Paperback   Series title Leicester Readers in Museum Studies Publication date 28 Feb 2007   Height (mm) 246 Library of Congress 2006022741   Width (mm) 174 DEWEY 069.068   Spine width (mm) 25 DEWEY edition DC22   Academic level Undergraduate, Postgraduate, Professional / Scholarly

1		Complexity and creativity in contemporary museum management by Robert R. Janes and Richard Sandell		1
Pt. 1		Museums and change		15
		Introduction to part one by Richard Sandell and Robert R. Janes		17
2		Leading change : why transformation efforts fail by John P. Kotter		20
3		From being about something to being for somebody : the ongoing transformation of the American museum by Stephen E. Weil		30
4		Museums : challenges for the 21st century by Christine Burton and Carol Scott		49
5		Embracing organizational change in museums : a work in progress by Robert R. Janes		67
6		Museum staff perspectives on organizational change		82
Pt. 2		Museum management		99
		Introduction to part two by Richard Sandell and Robert R. Janes		101
7		The effective management of museums : cohesive leadership and visitor-focused public programming by Des Griffin and Morris Abraham		104
8		The university art museum : defining purpose and mission by Peter F. Drucker		142
9		Strategic management for visitor-oriented museums : a change of focus by Eva M. Reussner		148
10		Liberty science center in the United States : a mission focused on external relevance by Emlyn H. Koster and Stephen H. Baumann		163
11		Measuring social value by Carol Scott		181
12		Beyond big and awesome : outcome-based evaluation by Stephen E. Weil		195
13		The strategic significance of workforce diversity in museums by Richard Sandell		205
14		Volunteers in the heritage sector : a neglected audience? by Kirsten Holmes		222
15		Emotional intelligence, passion and museum leadership by Sherene Suchy		236
16		Visionary leadership and missionary zeal by Stuart W. Davies		253
		More...