Next. Now.

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is an essential reading for managers, marketers, and just about everyone else.

ISBN 1403975647   Pages 256 ISBN13 9781403975645 (What's this?)   Volumes 1 Publisher Palgrave USA   Weight (grammes) 590 Imprint Palgrave Macmillan   Published in Gordonsville Format Hardback   Height (mm) 246 Publication date 05 Jan 2007   Width (mm) 189 Library of Congress 2006045798   Spine width (mm) 27 DEWEY 658.5038   Academic level Professional / Scholarly DEWEY edition DC22

Sect. I		The whole next world
Ch. 1		Big next : the age of anxiety		9
Ch. 2		Big next : the shrinking globe		23
Ch. 3		Big next : Yin meets Yang in Chindia		37
Ch. 4		Big next : Europe in a post-European world		51
Ch. 5		Big next : America inside, outside, and caught in the (tyranny of the) middle?		71
Sect. II		Cultural nexts
Ch. 6		Big next : blended and blurred reality		95
Ch. 7		Big next : ages without stages		113
Ch. 8		Big next : new identities		127
Ch. 9		Big next : our branded universe		137
Sect. III		Personal nexts
Ch. 10		Big next : extended family trees		159
Ch. 11		Big next : bringing it all home		173
Ch. 12		Big next : the pace and place of work		191
Ch. 13		Big next : it's a shopper's planet		211
Ch. 14		Big next : the art of eating well		233
Ch. 15		Big next : entertainment evolved		253
		Conclusion : then, now, next		267

"Well-organized and readable. . . . Salzman and Matathia keep the catchphrases and ad-speak to a minimum, choosing to concentrate on laying out their vision for the future in a simple, entertaining style."--"Calgary Herald" "In "Next Now," Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practices for activating key insights today."--Laurie Coots, Chief Marketing Officer, TBWA\Worldwide "Marian and Ira bring a rare rigor and a bracingly fresh eye to their exploration of the 'near future.' They excavate vibrant insights from trends bubbling up all over the world and weave together an instructive worldview that connects the intensely personal with the urgently universal. I guarantee you will look at the world differently after you read "Next Now,""--Polly LaBarre, co-author, "Mavericks at Work: Why the Most Original Minds in Business Win" "The trouble with most futurologists is that they tell you the future will consist of incessant, unimaginable change--and then go on to describe it, in detail, with unjustified confidence. Marian Salzman and Ira Matathia smartly avoid that trap. Their 'future' ends in four or five years, which allows them to go close and look hard. This is an eye-opening, scary, thrilling book."--Jesse Kornbluth, Editor, HeadButler.com Praise for the original "Next": "Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"

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