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Klein, Naomi
ISBN: 9780312421434
Format: Paperback
Publisher:Picador USA
Edition: Revised
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In a world in which all that is "alternative" is sold as soon as it appears, where any innovation or subversion is promptly adopted by faceless corporations, a new generation is beginning to fight consumerism with its own best weapons. With compelling accounts of the corporate invasion of our daily lives, and the growing backlash against it, NO LOGO is equal parts cultural analysis, mall-rat memoir, political manifesto, and journalistic expose.
In a world in which all that is "alternative" is sold as soon as it appears, where any innovation or subversion is promptly adopted by faceless corporations, a new generation is beginning to fight consumerism with its own best weapons. With compelling accounts of the corporate invasion of our daily lives, and the growing backlash against it, NO LOGO is equal parts cultural analysis, mall-rat memoir, political manifesto, and journalistic expose.
| ISBN | 0312421435 | | DEWEY | 338.88 | | ISBN13 | 9780312421434
(What's this?) | | Pages | 528 | | Publisher | Picador USA | | Volumes | 1 | | Imprint | PICADOR | | Weight (grammes) | 477 | | Format | Paperback | | Height (mm) | 218 | | Publication date | 01 Apr 2002 | | Width (mm) | 144 | | Library of Congress | HD2755.5 | |
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| | | Acknowledgments | | | | | | Introduction: A Web of Brands | | | | 1 | | New Branded World | | 2 | | 2 | | The Brand Expands: How the Logo Grabbed Center Stage | | 27 | | 3 | | Alt.Everything: The Youth Market and the Marketing of Cool | | 63 | | 4 | | The Branding of Learning: Ads in Schools and Universities | | 87 | | 5 | | Patriarchy Gets Funky: The Triumph of Identity Marketing | | 107 | | 6 | | Brand Bombing: Franchises in the Age of the Superbrand | | 129 | | 7 | | Mergers and Synergy: The Creation of Commercial Utopias | | 143 | | 8 | | Corporate Censorship: Barricading the Branded Village | | 165 | | 9 | | The Discarded Factory: Degraded Production in the Age of the Superbrand | | 195 | | 10 | | Threats and Temps: From Working for Nothing to "Free Agent Nation" | | 231 | | 11 | | Breeding Disloyalty: What Goes Around, Comes Around | | 259 | | 12 | | Culture Jamming: Ads Under Attack | | 279 | | 13 | | Reclaim the Streets | | 311 | | 14 | | Bad Mood Rising: The New Anticorporate Activism | | 325 | | 15 | | The Brand Boomerang: The Tactics of Brand-Based Campaigns | | 345 | | 16 | | A Tale of Three Logos: The Swoosh, the Shell and the Arches | | 365 | | 17 | | Local Foreign Policy: Students and Communities Join the Fray | | 397 | | 18 | | Beyond the Brand: The Limits of Brand-Based Politics | | 421 | | | | Conclusion: Consumerism Versus Citizenship: The Fight for the Global Common | | 439 | | | | Afterword: The Years on the Streets: Moving through the Symbols | | 447 | | | | Notes | | 459 | | | | Appendix | | 483 | | | More... | | |
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