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ISBN: 9781591841722 - No Man's Land
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No Man's Land

What to Do When Your Company is Too Big to be Small But Too Small to be Big

Doug Tatum

ISBN: 9781591841722
Format: Hardback
Publisher:Penguin Putnam Inc


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If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands each year approach the dangerous transition that Doug Tatum calls No Man's Land - when they are too big to be considered small but still too small to be considered big. Rapid growth is every entrepreneur's dream, but it never comes easily and is usually rife with dilemmas.

Through case studies and stories of successes and failures, No Man's Land will help you learn how to…

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Thousands of companies this year approach a dangerous transition through No Man's Land - when they are too big to be considered small but still too small to be considered big. And the vast majority of these emerging growth companies, both private and public, crash and burn before they reach the other side. Doug Tatum is a leading expert on this overlooked 'adolescent' stage in the lifecycle of a business. His book is the definitive survival guide for entrepreneurs who face new and steep challenges that none of their previous experiences have prepared them for. As in human adolescent, rapid change should spark self-discovery, acquired discipline, and difficult but positive transitions.Instead, it often becomes an agonising battle between the natural tendencies of a lonely entrepreneur and the immutable laws of growth. The result in confusion, frustration, stagnation and loss of employee morale - which, if prolonged, can lead to financial failure. "No Man's Land" captures the phenomenon of this pivotal transition and brings it to life in a way meaningful to entrepreneurial leaders, professional executives and investors. Through case studies that include companies that succeeded or failed, the book offers readers the tools they need to survive this crucial stage of growth.
 
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