Obliquity

This is an original, widely-applicable concept from one of the world's foremost economists. Obliquity will be The Tipping Point for the new decade. If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and, why the happiest people are not necessarily those who focus on happiness.

ISBN 1846682886   DEWEY edition DC22 ISBN13 9781846682889 (What's this?)   Pages 160 Publisher Profile Books Ltd   Published in London Imprint Profile Books Ltd   Height (mm) 178 Format Hardback   Width (mm) 111 Publication date 18 Mar 2010   Academic level General DEWEY 658

'A characteristic John Kay production. It is a pleasure to read...with wit and humour, too. He integrates economics and philosophy, operations research and sociology, political science and psychology. It is a useful corrective to the patent remedies of those snake-oil salesmen who display their wares at airport bookshops...a thought-provoking, and even useful read.' Howard Davies, Financial Times

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