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For courses in graphic design, communication design, typography, printing, print technology, and web design. Now in its fifth edition, this text covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.
| ISBN | 0205684793 | | Pages | 240 | | ISBN13 | 9780205684793
(What's this?) | | Volumes | 1 | | Publisher | Pearson Education (US) | | Weight (grammes) | 699 | | Imprint | Pearson | | Published in | Upper Saddle River | | Format | Paperback | | Previous ISBN | 9780131940499 | | Publication date | 04 Feb 2009 | | Height (mm) | 279 | | Library of Congress | Z244 | | Width (mm) | 216 | | DEWEY | 741.6 | | Spine width (mm) | 15 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly |
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Preface 9 1 Introduction 11 Some history 12 Printing pictures 14 Enter lithography and photography 16 / Milestones in the history of production technology for graphic designers 20 Getting started: studio equipment 21 The design-to-production workflow 23 Design Trailblazers Saul Bass 24 2 Text & Type 27 Type 28 Some history 28 The language of type 34 How type is measured 37 Width and spacing 39 Emsand ens 39; Kerning and tracking 39; Leading 41; Justification and hyphenation 42 Text 44 Correcting text proofs 46 Casting off and copy fitting 49 House style 49 Choosing and recognizing typefaces 49 Design Trailblazers Zuzana Licko 50 Serif or sans serif? 52; Earmarks 53 / Helvetica 54 Legibility and readability 58 Typesetting systems 60 Hand lettering and calligraphy 60 "Strike-on" or "cold-metal" setting 61 Hot metal: hand and machine setting 62 Phototypesetting 65 Computer systems 66 More choice of typefaces 66; Quality and flexibility of digital type 66; Type manipulation and custom font design 67; PostScript 68; OpenType 73 Summary 73 Hot metal or letterpress 73; Cold metal or strike-on 73; Photosetting 73; Computer setting 73 Design Trailblazers Erik Spiekermann 74 3 Illustration 77 Line and tone 78 Screens and halftones 81 Color 86 Flat color 86 Duotones 88 Full-color reproduction 89 Color separations 91 Cultural implications of color 93 Design Trailblazers Chris Ware 94 Designing for disability access 96 Choosing and preparing illustrations 97 Briefing an illustrator or photographer 97 Scaling and cropping 98 Desktop scanning 100 Drawing and painting by computer 100 Copyright 105 Summary 107 Design Trailblazers Stefan Sagmeister 108 4 Computers & their Peripherals 111 Hardware and software 112 Software 112 The processor 114 ROM, RAM, and flash memory 114 Displays 115 Input devices 117 Digital cameras 119 Scanners 121 Design Trailblazers Paul Rand 122 Output devices: laser printers and imagesetters 125 Hardcopy: other technologies 127 Choosing a system 131 Turnkey systems 131 Selecting, upgrading, and networking the system 132 Health and safety 132 Summary 133 Design Trailblazers Neville Brody 134 5 Prepress 137 Layout 138 Grids 140 Imposition 142 Paper creep allowance 145 Page layout 145 Design Trailblazers Bruce Mau 146 Digital make-up 148 Page layout programs 148 / e-books 151 / Make a preflight check 152 / Color management 154 Full-color digital prepress 155 Repro 157 Film make-up 157 Picture proofing 159 Color bars 160 Summary 161 Design Trailblazers Jonathan Barnbrook 162 6 On Press 165 Paper 167 The raw materials 168 Design Trailblazers Composite Projects 170 Recycled paper 172 Handmade paper 174 Machine-made paper 174 The characteristics of paper and board 176 Choosing the right paper stock 178 Inks 180 Formulation 180 Viscosity and tackiness 182 Specifying inks 182 Selecting your supplier 184 Printing processes 185 Offset lithography 187 The litho press 189 Gravure 193 Design Trailblazers Paula Scher 196 Letterpress 198 Flexography 199 Screenprinting 200 Collotype 202 Xerography 202 Digital print 203 Digital print technologies 205 / Emerging print technologies 206 Printing processes: the pros and cons 207 Offset litho 207; Gravure 207 Flexography 207; Screenprinting 207; Letterpress 207; Collotype 207; Xerography 207; Digital print 207 Things that can go wrong 208 Finishing 210 / How does a designer specify finishing effects? 212 Folding and binding 213 Summary 217 Design Trailblazers Malcolm Garrett 218 7 Digital Design 221 What is the internet? 222 How to get started 223 Email 223 Decoding internet addresses 224 Newsgroups 224 Netiquette 224 Acronyms and smileys 225 Ftp: uploading and downloading 226 World Wide Web (WWW) 227 Designing for the World Wide Web 229 D
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