Pull

You hold in your hands the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible.

The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, and stores that automatically bill you as you walk out the door. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting.

ISBN	1591842778	Pages	269
ISBN13	9781591842774 (What's this?)	Weight (grammes)	476
Publisher	Penguin Putnam Inc	Published in	New York
Imprint	Portfolio	Height (mm)	229
Format	Hardback	Width (mm)	152
Publication date	11 Mar 2010	Spine width (mm)	30
DEWEY	658.8072	Academic level	Professional / Scholarly
DEWEY edition	DC22

Pt. I	The Pull Power Shift
1	The End of Push	3
2	The World of Pull	6
3	The Shipper Project	19
4	Retail Pull	25
5	Financial Transparency	37
6	Pulling Books	51
Pt. II	Foundations
7	The Great Data Migration	71
8	Passive Commerce	100
9	The Home of the Future	123
10	Semantic Search	139
11	Pull Marketing	150
12	The Knowledge Crisis	163
Pt. III	Domains
13	Legal Pull	185
14	Patient Pull	196
15	The FairTax	212
16	The Performance Economy	219
17	One Big Step	236
	Acknowledgments	253
	Notes	255
	Index	259

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The Power of the Semantic Web to Transform Your Business

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