Purpose

What is it that great management teams do? How do they create sustained competitive advantage? In "Purpose", Nikos Mourkogiannia turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.

ISBN 1403975817   Pages 272 ISBN13 9781403975812 (What's this?)   Volumes 1 Publisher Palgrave USA   Weight (grammes) 533 Imprint Palgrave Macmillan   Published in Gordonsville Format Hardback   Height (mm) 242 Publication date 03 Nov 2006   Width (mm) 160 Library of Congress 2006049494   Spine width (mm) 23 DEWEY 658.4012   Academic level Professional / Scholarly, Undergraduate, Postgraduate DEWEY edition DC22

Ch. 1		Introducing purpose		3
Ch. 2		The real value of purpose		23
Ch. 3		What purpose is not		45
Ch. 4		Tom Watson's passion for discovery		59
Ch. 5		Warren Buffett and the excellence of financial artistry		67
Ch. 6		Sam Walton's altruistic commitment to the customer		77
Ch. 7		The heroic purpose of Henry Ford and Siegmund Warburg		89
Ch. 8		Purpose and morale		113
Ch. 9		Purpose and innovation		127
Ch. 10		Purpose and competitive advantage		137
Ch. 11		Purpose and leadership		149
		Epilogue : purpose in action		173

." . . filled with 'Aha!' moments . . ."--"The Dallas Morning News""" "The book is rarely dull and makes some refreshing points about the value of integrity and having a genuine vision of one's business."--"Los Angeles Times""" "A thoughtful, passionate book about a subject that is at once very simple and highly complex . . . Mourkogiannis' thinking, and prose, are wise throughout."--"Financial Executive""" ""Purpose "is a book that will engage readers with the simplicity of explaining one key word, and the sophistication of a philosophy built on the classic moral ideas of Aristotle, Kierkegaard, Nietzsche and Hume."--"Connecticut Business Times" "Challenging and thought-provoking."--"Accounting & Business Magazine" "Compelling. . . . the role of moral purpose in business is important; this book helps to illuminate it and has a stimulating chapter on how to apply the notions to leadership."--"The Globe and Mail""" "This book will change the way you look at your work and your life."--800-CEO-READ "Shows how to harness the power of purpose to energize an organization."--"Abstracts of Public Administration, Development, and Environment "(APADE) "At a time when the public holds business in such low esteem, Purpose shows leaders how to restore confidence and make money at the same time. Nikos Mourkogiannis's message is informed, interesting, inspiring, and much-needed worldwide."--Rosabeth Moss Kanter, Harvard Business School and author ofConfidence: How Winning Streaks and Losing Streaks Begin and End"Nikos Mourkogiannis has provided incumbent and aspiring leaders with the needed counterbalance to Bossidy's "Execution," Execution, absent Purpose, can drive once-great enterprisesoff the cliff and once-great armies into chaos and destruction. This book reminds leaders of the importance of taking stock of the legacy which has made great businesses great, while renewing the values and character required to flourish for a new era."--Dr. Jeffrey A. Sonnenfeld, Lester Crown Professor in the Practice of Management and Senior Associate Dean for Executive Programs, Yale School of Management"Mourkogiannis has written an outstanding and very readable book describing the qualities of leadership that are essential to create great companies and keep them great. It is important reading for all entrepreneurs and business executives and those who would like to be."--Martin Lipton, Partner of Wachtell, Lipton, Rosen & Katz"Inspiring a large global organization with a common purpose whilst respecting its diversity is high on the agenda of top management. Nikos Mourkogiannis's Purpose sheds light on the importance and practice of defining and embedding a sense of purpose in an organization and, thereby, of aligning the interests of its strategic stakeholders. I recommend the reading of this outstanding book."--Dr. Josef Ackermann, CEO, Deutsche Bank"Mourkogiannis has artfully uncovered the essence of greatness in all great companies with the concept of purpose. Most importantly, he has brought this critical concept to life in a most powerful and approachable fashion."--Douglas R. Conant, President and CEO, Campbell Soup Company"Purpose is the missing piece in the corporate jigsaw of success, often overlooked by companies big and small and their employees. Nikos Mourkogiannis provides a compelling and gripping account of why this is so important, soimpactful, and so inspiring. This book made me stop and reconsider my organization and I am sure it will do this same with many other CEOs."--Euan Sutherland, CEO, A.S. Watson UK"Nikos is a world-class thinker. In this book he reinvents leadership and shows what great companies have in common."--Jacob Rothschild"An essential resource for today' business leaders and for the next generation as they face the fresh challenges of this new century."--Roger Fisher, from the foreword"At this time, when the credibility of American CEOs has been drowned by greed, here is a roadmap for future leaders in whose wisdom th

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