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A Hands-on Approach
Jason Wrench, Candice Thomas-Maddox, Richmond Peck, James C. McCroskey
ISBN: 9780195337471
Format: Paperback
Publisher:Oxford University Press Inc
Edition: illustrated edition
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Conducting research can be one of the most fascinating - and intimidating - tasks for students and scholars. A relevant and accessible guide to quantitative research. Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication…
This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.
| ISBN | 0195337476 | | Pages | 512 | | ISBN13 | 9780195337471
(What's this?) | | Volumes | 1 | | Publisher | Oxford University Press Inc | | Weight (grammes) | 10 | | Imprint | Oxford University Press Inc | | Published in | New York | | Format | Paperback | | Height (mm) | 252 | | Publication date | 31 Jan 2008 | | Width (mm) | 202 | | Library of Congress | 2007015837 | | Spine width (mm) | 26 | | DEWEY | 302.2072 | | Academic level | Undergraduate, Postgraduate | | DEWEY edition | DC22 | |
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| Ch. 1 | | An Introduction to Communication Research | | 1 | | Ch. 2 | | Empirical Research | | 11 | | Ch. 3 | | Research Ethics | | 23 | | Ch. 4 | | Searching for Previous Research and APA Style | | 42 | | Ch. 5 | | Research Structure and Literature Reviews | | 75 | | Ch. 6 | | Variables | | 103 | | Ch. 7 | | Communication Variables | | 118 | | Ch. 8 | | Descriptive Statistics | | 144 | | Ch. 9 | | Measurement | | 167 | | Ch. 10 | | Reliability and Validity | | 187 | | Ch. 11 | | Survey Research | | 213 | | Ch. 12 | | Content Analysis | | 243 | | Ch. 13 | | Experimental Design | | 257 | | Ch. 14 | | Sampling Methods | | 281 | | Ch. 15 | | Hypothesis Testing | | 296 | | Ch. 16 | | Chi-Square ([chi][superscript 2]) Test of Independence | | 313 | | Ch. 17 | | Independent Samples t-Tests | | 334 | | Ch. 18 | | One-Way Analysis of Variance (ANOVA) | | 351 | | Ch. 19 | | Correlation | | 374 | | Ch. 20 | | Regression | | 395 | | Ch. 21 | | Advanced Statistical Procedures | | 413 | | Ch. 22 | | Presenting Research | | 433 | | App. A | | Qualitative Research | | 449 | | App. B | | Textbook Questionnaire | | 487 | | App. C | | Case Study: McCroskey, Richmond, and Johnson (2003) | | 493 | | | | Glossary | | 501 | | | | Index | | 517 |
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