Real Options in Practice

Explores real option theory applied in practice Real options are quickly becoming the valuation and decision-making method of choice for many companies, including oil and gas companies, utilities and natural resource companies, pharmaceutical and biotech companies, Internet companies, and many others. Real Options in Practice allows readers to view the world of real options from the vantage point of a corporate practitioner applying real option valuation techniques on a regular basis. Expert Marion Brach describes the challenges of implementing a real option framework in practice within a corporate setting. Touching on the real options most firms care about, Real Options in Practice identifies the classic types of real options-deferral, abandonment, switching, expansion, and compound-and explores the main concepts critical to understanding real option theory. Through Brach's own three-step real option valuation method readers will learn how the theory of real options is now being applied to drive better, more profitable corporate decision-making. Marion A. Brach, MD, MBA (Hagen, Germany), has undertaken financial valuation of business opportunities and acquisitions using scenario and real option valuation in the biotech industry. A recognized expert on real option theory and practice, Brach received her MBA from the Manchester Business School and frequently speaks at real option seminars.

ISBN 0471263087   Pages 384 ISBN13 9780471263081 (What's this?)   Volumes 1 Publisher John Wiley and Sons Ltd   Weight (grammes) 724 Imprint John Wiley & Sons Inc   Published in New York Format Hardback   Series title The Wiley Finance Series Publication date 25 Feb 2003   Height (mm) 236 Non-book description xi, 370 p. :   Width (mm) 162 Library of Congress 2002034204   Spine width (mm) 31 DEWEY 332.63228   Academic level Professional / Scholarly DEWEY edition DC21

		Acknowledgments
Ch. 1		Real Option - The Evolution of an Idea		1
Ch. 2		Taking an Idea into Practice		33
Ch. 3		The Six Basic Managerial Options		67
Ch. 4		The Value of Uncertainty		105
Ch. 5		A Strategic Framework for Competitive Scenarios		133
Ch. 6		Adding Option Value by Intervention		175
Ch. 7		Real Option Analysis - A Support Framework for Corporate Strategy		217
Ch. 8		Managing Relationships with Real Options		263
Ch. 9		Real Options - A Mindset to Share and Communicate		291
Ch. 10		The Real Option Future		321
		Bibliography		343
		Index		361

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