Redefining Global Strategy

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in "Redefining Global Strategy". Most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences.Ghemawat shows you how - by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your company's ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences - as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.

ISBN 1591398665   Pages 288 ISBN13 9781591398660 (What's this?)   Volumes 1 Publisher Harvard Business School Publishing   Weight (grammes) 544 Imprint Harvard Business School Press   Published in Boston Format Hardback   Height (mm) 233 Publication date 01 Oct 2007   Width (mm) 160 Library of Congress 2007009124   Spine width (mm) 25 DEWEY 658.4012   Academic level General DEWEY edition DC22

1		Semiglobalization and strategy		9
2		Differences across countries : the CAGE distance framework		33
3		Global value creation : the ADDING value scorecard		65
4		Adaptation : adjusting to differences		107
5		Aggregation : overcoming differences		139
6		Arbitrage : exploiting differences		169
7		Playing the differences : the AAA triangle		197
8		Toward a better future : getting started		219

Named one of the "Highlights from the Decade" in "strategy+business" magazine.

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