Beliefs about television viewing tell us much about our views of gender, the family and society. This study considers specific audiences in an investigation of the various kinds of pleasure which television offers, and examines new perspectives on the relationship between ideology and television. The first section introduces the theoretical and methodological problems raised by the study of television audiences, and the second section presents case studies of a wide range of viewers: women office workers, Israeli views of "Dallas", German families, the elderly and American daytime soap opera fans.
| ISBN | 0415065054 | | DEWEY edition | DC19 | | ISBN13 | 9780415065054
(What's this?) | | Pages | 272 | | Publisher | Taylor & Francis Ltd | | Weight (grammes) | 410 | | Imprint | Routledge | | Published in | London | | Format | Paperback | | Height (mm) | 234 | | Publication date | 25 Apr 1991 | | Width (mm) | 156 | | Library of Congress | PN1992.6.R | | Academic level | Undergraduate, Postgraduate | | DEWEY | 302.2345 | |
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1 Changing Paradigms in Audience Studies, David Morley 2 Bursting Bubbles: "Soap Opera", Audiences, and the Limits of Genre, Robert C. Allen 3 Moments of Television: Neither the Text Nor the Audience, John Fiske 4 Live Television and Its Audiences: Challenges of Media Reality, Claus Dieter Rath 5 Wanted: Audiences: On the Politics of Empirical Audience Studies, Ien Ang 6 Text and Audience, Charlotte Brunsdon 7 Out of the Mainstream: Sexual Minorities and the Mass Media, Larry Gross 8 Soap Operas at Work, Dorothy Hobson 9 The Media in Everyday Life, Jan-Uwer Rogge 10 Approaching the Audience: The Elderly, John Tulloch 11 On the Critical Abilities of Soap Opera Viewers, Tamar Liebes and Elihu Katz 12 "Don't Treat Us Like We're so Stupid and Naive": Towards an Ethnography of Soap Opera Viewers, Ellen Seiter, Hans Borchers, Gabriele Kreutzner and Eva-Maria Warth.
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