Research Methods for Business Students

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision flashcards , tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank

ISBN 0273716867   Pages 656 ISBN13 9780273716860 (What's this?)   Weight (grammes) 1168 Publisher Pearson Education Limited   Published in Harlow Imprint Financial Times Prentice Hall   Previous ISBN 9780273701484 Format Paperback   Height (mm) 265 Publication date 02 Apr 2009   Width (mm) 195 DEWEY 658.0072   Spine width (mm) 25 DEWEY edition DC22   Academic level Undergraduate, Postgraduate

1		The nature of business and management research and structure of this book		2
2		Formulating and clarifying the research topic		20
3		Critically reviewing the literature		58
4		Understanding research philosophies and approaches		106
5		Formulating the research design		136
6		Negotiating access and research ethics		168
7		Selecting samples		210
8		Using secondary data		256
9		Collecting primary data through observation		288
10		Collecting primary data using semi-structured, in-depth and group interviews		318
11		Collecting primary data using questionnaires		360
12		Analysing quantitative data		414
13		Analysing qualitative data		480
14		Writing and presenting your project report		526
		Bibliography		561
		Appendices		573
		Glossary		587
		Index		604

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