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ISBN: 9780273630197 - Retail Marketing
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Retail Marketing

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David Gilbert

ISBN: 9780273630197
Format: Paperback
Publisher: FT Prentice Hall


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This text reflects changes that retail marketing has been through, covering topics such as: relationship marketing, quality management and IT. It explores theory and practice, with examples from a range of countries to reflect their experiences and the increasing internationalization of the sector.

 

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Retail Marketing Management is a new text providing up-to-date coverage of key marketing applications to retail management. Retail management has been an area of much recent change and the book aims to reflect this. Full coverage is therefore given to new areas of interest including relationship marketing, loyalty schemes, branding, ethics, quality management and applications of IT. The book looks at both theory and practice, using examples from a number of different regions as well as the increasing Internationalisation of the retail sector.
 
 

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