Retail Strategy

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: Section I: retailing in an international context; Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading; Section III: A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment; and, Section IV: A summary and overview with further exercises assignments and recommended reading. The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking. Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight is provided by the case studies. It includes a range of learning features to help you test your knowledge and develop your thinking. A talented contributor team offers rigorous and far-reaching analysis of the issues and case histories.

ISBN 0750656964   Pages 376 ISBN13 9780750656962 (What's this?)   Volumes 1 Publisher Taylor & Francis Ltd   Weight (grammes) 671 Imprint Butterworth-Heinemann Ltd   Published in Oxford Format Paperback   Height (mm) 246 Publication date 24 Oct 2003   Width (mm) 189 Library of Congress 2003062364   Spine width (mm) 19 DEWEY 658.87   Academic level Tertiary education DEWEY edition DC22

		List of contributors
		List of figures and tables
1		Introduction to retail strategy by Jonathan Reynolds		3
2		Attracting and keeping customers by Richard Cuthbertson and Richard Bell		25
3		Collaboration in the retail supply chain by Richard Bell and Richard Cuthbertson		52
4		Planning policy for retailing by Ross Davies		78
5		Retail internationalization: how to grow by Elizabeth Howard		96
6		Prospects for e-commerce by Jonathan Reynolds		119
7		The financial implications of retail strategy by Dmitry Dragun		137
8		Supply chain: a core competency for retailers: Interview with Armin Meier, IT and logistics director of Migros by Richard Cuthbertson		173
9		Bridging the gap between IT and the business: Interview with Dick Dijkstra, chief information officer and Eric Polman, director, IT strategy and architecture, Ahold by Christine Cuthbertson		181
10		Leisure and retailing: Legoland parks: Interview with Mads Ryder, head of Legoland parks and director of Legoland, Billund, Denmark by Jonathan Reynolds		190
11		Everything for the trade - next day: Screwfix Direct: Interview with John Allan, managing director of Screwfix Direct by Jonathan Reynolds		196
12		Uniquely Auchan: retailing as invention: Interview with Andre Tordjman, marketing director of Auchan by Richard Bell		202
13		Straightforward British approach works in China: Interview with Steve Gilman, international director of B&Q by Elizabeth Howard		209
14		Metro in China or a Chinese Metro?: Interview with Dr. Hans-Joachim Korber, chairman and CEO of Metro AG by Richard Bell		218
15		Music, movies, more: the specialist retailer: Interview with Alan Giles, chief executive of HMV Media by Christine Cuthbertson		225
16		Consumer wellbeing: wellbeing.com: Interview with John Hornby, managing director of Digital Wellbeing by Richard Cuthbertson		236
		More...

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