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The New Agenda
Pertti Alasuutari
ISBN: 9780761950714
Format: Paperback
Publisher:SAGE Publications Ltd
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Are current models of media reception and audience ethnography appropriate to the contemporary media environment? Collectively the contributors to this volume argue that they are not. Together they put the case for a new approach, a new agenda, to account for the role of the media in everyday life. Only this new agenda can, they suggest, explain our ubiquitous, constantly reflexive, participation in modern media culture.
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also gives a provocative pointer to future directions and trends in reception research and qualitative analysis.
| ISBN | 0761950710 | | Pages | 224 | | ISBN13 | 9780761950714
(What's this?) | | Volumes | 1 | | Publisher | SAGE Publications Ltd | | Weight (grammes) | 321 | | Imprint | SAGE Publications Ltd | | Published in | London | | Format | Paperback | | Height (mm) | 234 | | Publication date | 31 Aug 1999 | | Width (mm) | 156 | | Library of Congress | 98061885 | | Spine width (mm) | 12 | | DEWEY | 302.23 | | Academic level | Tertiary education, Professional / Scholarly | | DEWEY edition | DC21 | |
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| | | Notes on Contributors | | | | | | Acknowledgements | | | | Pt. I | | The Shape of Audience Research | | 1 | | 1 | | Introduction: Three Phases of Reception Studies by Pertti Alasuutari | | 1 | | 2 | | Audience and Reception Research in Retrospect: The Trouble with Audiences by Ann Gray | | 22 | | 3 | | The Best of both Worlds? Media Audience Research between Rival Paradigms by Kim Christian Schroder | | 38 | | Pt. II | | The New Agenda: The Inscription of Audiences | | 69 | | 4 | | Media Figures in Identity Construction by Joke Hermes | | 69 | | 5 | | Cultural Images of the Media by Pertti Alasuutari | | 86 | | 6 | | Legitimations of Television Programme Policies: Patterns of Argumentation and Discursive Convergencies in a Multichannel Age by Heikki Hellman | | 105 | | 7 | | Slaves of the Ratings Tyranny? Media Images of the Audience by Ingunn Hagen | | 130 | | 8 | | The Implied Audience in Soap Opera Production: Everyday Rhetorical Strategies among Television Professionals by John Tulloch | | 151 | | 9 | | To Be an Audience by Birgitta Hoijer | | 179 | | 10 | | 'To Boldly Go ...': The 'Third Generation' of Reception Studies by David Morley | | 195 | | | | Index | | 207 |
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