Riding the Waves of Culture

International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.

ISBN	0786311258	Pages	274
ISBN13	9780786311255 (What's this?)	Volumes	001
Publisher	McGraw-Hill Education - Europe	Weight (grammes)	5450
Imprint	Irwin Professional Publishing	Published in	New York
Format	Hardback	Height (mm)	241
Publication date	01 Dec 1997	Width (mm)	165
Library of Congress	HD30.55.T7	Spine width (mm)	25
DEWEY	658.30089	Academic level	Tertiary education, Professional / Scholarly
DEWEY edition	DC21

	Preface to the Second Edition
1	An Introduction to Culture	1
2	The One Best Way of Organizing Does Not Exist	13
3	The Meaning of Culture	20
4	Relationships and Rules	29
5	The Group and the Individual	51
6	Feelings and Relationships	70
7	How Far We Get Involved	83
8	How We Accord Status	105
9	How We Manage Time	123
10	How We Relate to Nature	145
11	National Cultures and Corporate Culture	161
12	Towards International and Transnational Management	186
13	Reconciling Cultural Dilemmas	200
14	South Africa: The Rainbow Nation	218
15	Gender, Ethnicity and Functional Diversity	227
App. 1	Examples from the 16 Questions Used to Measure Corporate Culture	250
App. 2	The Trompenaars Database	252
App. 3	Trompenaars Hampden-Turner Intercultural Management Group	264
	Index	267

Be the first to write a customer review

Understanding Cultural Diversity in Global Business

Buying options

Customers who bought this also bought: