|
|
Lessons from 165 Years of Brand Building at Procter and Gamble
Davis Dyer, Frederick Dalzell, Rowena Olegario
ISBN: 9781591391470
Format: Hardback
Publisher:Harvard Business School Publishing
Edition: illustrated edition
Write a review
Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs.
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
| ISBN | 1591391474 | | DEWEY edition | DC22 | | ISBN13 | 9781591391470
(What's this?) | | Pages | 400 | | Publisher | Harvard Business School Publishing | | Volumes | 1 | | Imprint | Harvard Business School Press | | Weight (grammes) | 950 | | Format | Hardback | | Published in | Boston | | Publication date | 01 Jun 2004 | | Height (mm) | 243 | | Non-book description | x, 467 p. : | | Width (mm) | 168 | | Library of Congress | HD9999 | | Spine width (mm) | 33 | | DEWEY | 338.767 | | Academic level | General |
|
| |
| | | Prologue : eras and themes in the evolution of Procter & Gamble | | 1 | | Pt. I | | Foundations, 1837-1945 | | | | 1 | | Getting started, 1837-1890 : Procter & Gamble in the commodity era | | 11 | | 2 | | From commodities to consumer goods : Ivory and the birth of the brand | | 23 | | 3 | | Assembling the elements of the enterprise, 1890-1945 | | 43 | | 4 | | Science in the washing machine : the story of Tide | | 67 | | Pt. II | | The science and selling of everyday products, 1945-1980 | | | | 5 | | An explosion in consumer products | | 87 | | 6 | | Procter & Gamble reinvents the paper products business | | 119 | | 7 | | Crest : a therapeutic breakthrough in oral care | | 141 | | 8 | | Learning from Augusta, Lima, and Albany | | 159 | | Pt. III | | Going global, 1980-1990 | | | | 9 | | Competition and global expansion | | 179 | | 10 | | Learning to compete in Japan | | 211 | | 11 | | The diaper wars | | 229 | | 12 | | En Rio Revuelto : finding the formula in Mexico and Latin America | | 241 | | 13 | | Pantene : building a global beauty brand | | 261 | | Pt. IV | | Competing in a shrinking world : Procter & Gamble since 1990 | | | | 14 | | Reshaping Procter & Gamble | | 281 | | 15 | | Rewriting the rules : reconfiguring the supply chain | | 311 | | 16 | | Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia | | 327 | | 17 | | Ivory, Crest, and Olay : redefining the boundaries of the brand | | 345 | | 18 | | Prescription for growth in health care | | 365 | | 19 | | Challenges in China | | 385 | | | More... | | |
|
|
|
|
|
Enlarge
