Search Engine Optimization

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

ISBN	0470224487	Volumes	1
ISBN13	9780470224489 (What's this?)	Weight (grammes)	616
Publisher	John Wiley and Sons Ltd	Published in	Chichester
Imprint	John Wiley & Sons Ltd	Series ISSN	22
Format	Paperback	Series title	Visual Blueprint
Publication date	04 Apr 2008	Height (mm)	232
Library of Congress	ZA4230	Width (mm)	186
DEWEY	025.04	Spine width (mm)	22
DEWEY edition	DC22	Academic level	Professional / Scholarly
Pages	320

	The history of search-engine optimization
1	Getting started with search-engine optimization	2
2	Keyword generation	12
3	Creating pages	32
4	Basic web site structure	54
5	Advanced web site structuring	70
6	Creating content	86
7	Creating communities	100
8	Building links	118
9	Using Google analytics	142
10	Social media optimization	168
11	Creating pay-per-click campaigns	188
12	Optimizing PPC campaigns through quality score optimization	212
13	Optimizing for other search engines	234
14	Monetizing traffic	250
15	Installing SEO plug-ins	272
16	Index	288

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Your Visual Blueprint for Effective Internet Marketing

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