|
|
|
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy - that's what search engine optimization is all about. "Search Engine Optimization For Dummies" has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars.You'll discover how to: plan a search engine strategy; build pages that offer visibility; make your site rank high with the most important search engines; avoid things that search engines don't like (and tricks that might actually get your site penalized); use Google universal search, image search optimization, XML sitemaps, and more; choose the right keywords; track and measure your results; increase your exposure with shopping directories and retailers; boost your position with popular links and social networking sites; and, use pay-per-click in ways that get the most bang for your advertising buck. "Search Engine Optimization For Dummies, 3rd Edition" also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you'll never need to fear search engines again!
| ISBN | 0470262702 | | Volumes | 1 | | ISBN13 | 9780470262702
(What's this?) | | Weight (grammes) | 660 | | Publisher | John Wiley and Sons Ltd | | Published in | Chichester | | Imprint | John Wiley & Sons Ltd | | Series title | For Dummies S. | | Format | Multimedia Item | | Previous ISBN | 9780471979982 | | Publication date | 06 Jun 2008 | | Height (mm) | 234 | | Library of Congress | ZA4230 | | Width (mm) | 188 | | DEWEY | 025.04 | | Spine width (mm) | 24 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly | | Pages | 432 | |
|
| |
| Pt. I | | Search Engine Basics | | 7 | | Ch. 1 | | Surveying the Search Engine Landscape | | 9 | | Ch. 2 | | Your One-Hour Search Engine - Friendly Web Site Makeover | | 25 | | Ch. 3 | | Planning Your Search Engine Strategy | | 41 | | Ch. 4 | | Making Your Site Useful and Visible | | 57 | | Pt. II | | Building Search Engine - Friendly Sites | | 69 | | Ch. 5 | | Picking Powerful Keywords | | 71 | | Ch. 6 | | Creating Pages That Search Engines Love | | 97 | | Ch. 7 | | Avoiding Things That Search Engines Hate | | 121 | | Ch. 8 | | Dirty Deeds, Done Dirt Cheap | | 151 | | Ch. 9 | | Bulking Up Your Site - Competing with Content | | 167 | | Ch. 10 | | Finding Traffic via Geo-Targeting | | 191 | | Pt. III | | Adding Your Site to the Indexes and Directories | | 203 | | Ch. 11 | | Getting Your Pages into the Search Engines | | 205 | | Ch. 12 | | Submitting to the Directories | | 223 | | Ch. 13 | | Buried Treasure - More Great Places to Submit Your Site | | 235 | | Pt. IV | | After You've Submitted Your Site | | 247 | | Ch. 14 | | Using Link Popularity to Boost Your Position | | 249 | | Ch. 15 | | Finding Sites to Link to Yours | | 271 | | Ch. 16 | | Even More Great Places to Get Links | | 299 | | Ch. 17 | | Using Shopping Directories and Retailers | | 311 | | Ch. 18 | | Paying Per Click | | 335 | | Pt. V | | The Part of Tens | | 351 | | Ch. 19 | | Ten-Plus Ways to Stay Updated | | 353 | | Ch. 20 | | Ten Myths and Mistakes | | 359 | | | More... | | |
|
|
|
|
|
Enlarge
