Search Engine Optimization For Dummies

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can: gain greater visibility for your site; advance your position in the rankings; avoid techniques that cause search engines to bump your site to the end of the list; and, make pay-per-click advertising pay off.In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. "Search Engine Optimization For Dummies, 2nd Edition" shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you: become familiar with search engines and search directories and find out which keywords work; build your site with techniques that search engines like and avoid the ones they don't; register your site with the top search systems and get it listed in directories; and, find out why links are important and see how to get other sites to link to yours.It also helps you: work with Google AdWords and Yahoo!; search, and explore the best and most economical ways to use pay-per-click advertising; and, discover the common mistakes that make Web sites invisible to search engines. There's even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help you power up your skills. "Search Engine Optimization For Dummies, 2nd Edition" has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

ISBN 0471979988   Volumes 1 ISBN13 9780471979982 (What's this?)   Weight (grammes) 604 Publisher John Wiley and Sons Ltd   Published in New York Imprint John Wiley & Sons Inc   Series title For Dummies S. Format Paperback   Previous ISBN 9780764567582 Publication date 12 May 2006   Height (mm) 235 Library of Congress 2006921155   Width (mm) 188 DEWEY 025.04   Spine width (mm) 23 DEWEY edition DC22   Academic level Professional / Scholarly Pages 408

Ch. 1		Surveying the search engine landscape		9
Ch. 2		Your one-hour search-engine-friendly Web site makeover		25
Ch. 3		Planning your search-engine strategy		41
Ch. 4		Making your site useful and visible		55
Ch. 5		Picking powerful keywords		67
Ch. 6		Creating pages that search engines love		91
Ch. 7		Avoiding things that search engines hate		117
Ch. 8		Dirty deeds, done dirt cheap		147
Ch. 9		Bulking up your site - competing with content		161
Ch. 10		Finding traffic via geo-targeting		185
Ch. 11		Getting your pages into the search engines		195
Ch. 12		Submitting to the directors		211
Ch. 13		Buried treasure - more great places to submit your site		221
Ch. 14		Using link popularity to boost your position		237
Ch. 15		Finding sites to link to yours		257
Ch. 16		Using shopping directories and retailers		291
Ch. 17		Paying per click		315
Ch. 18		Ten-plus ways to stay updated		333
Ch. 19		Ten myths and mistakes		339
Ch. 20		Ten-plus useful tools		345
App		Staying out of copyright jail		357

"...cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

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