BOOKS EBOOKS RARE BOOKS CLASSICAL CDs DVDs PRINTED MUSIC PODCASTS OFFERS
Click here to take a virtual tour of Blackwells, Oxford

 
ISBN: 9780745642154 - Search Engine Society
 Enlarge Bookmark and Share

Search Engine Society

Alexander Halavais

ISBN: 9780745642154
Format: Paperback
Publisher:John Wiley and Sons Ltd


 Write a review

* An introduction to one of the hottest topics in digital media studies - search engines. * Gives a grounded and accessible overview of the social impact of search engines - from the ways we access and organise knowledge through to the political implications around censorship and privacy.

  Synopsis Details Contents Reviews  
Search engines have become a key part of our everyday lives. Yet while much has been written about how to use search engines and how they can be improved, there has been comparatively little exploration of what the social and cultural effects might be. Like all technologies, search engines exist within a larger political, cultural, and economic environment. This volume aims to redress this balance and to address crucial questions such as: How have search engines changed the way we organize our thoughts about the world, and how we work? What are the 'search engine wars', what do they portend for the future of search, and who wins or loses? To what extent does political control of search engines, or the political influence of search engines, affect how they are used, misused, and regulated? Does the search engine help shape our identities and interactions with others, and what implications does this have for privacy? Informed members of the information society must understand the social contexts in which search engines have been developed, what that development says about us as a society, and the role of the search engine in the global information environment. This book provides the perfect starting point.
 
    Printable