Sport Management

This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.

ISBN	1844452638	Pages	256
ISBN13	9781844452637 (What's this?)	Volumes	1
Publisher	SAGE Publications Ltd	Weight (grammes)	505
Imprint	Learning Matters Ltd	Published in	Exeter
Format	Paperback	Series title	Active Learning in Sport Series
Publication date	20 Apr 2009	Height (mm)	246
Library of Congress	GV713	Width (mm)	171
DEWEY	796.069	Spine width (mm)	14
DEWEY edition	DC22	Academic level	Professional / Scholarly

1	Introduction	1
2	An overview of sport management	5
3	Enhancing graduate employability in sport	21
4	Sports marketing	34
5	Financial accountability in sports organisations	53
6	Strategic management	72
7	Human resources management	87
8	Planning, monitoring, controlling and evaluating sports organisations	101
9	Sports entrepreneurship	122
10	Risk management and the sport manager	139
11	Sports development	153
12	Managing events	166
13	Funding, investment and sponsorship in sport	184
14	Sport and the law	200
15	Sustainability for sports management	217
	References	230
	Index	238

It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)

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