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ISBN: 9781885693433 - Sport Tourism
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Sport Tourism

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Douglas Michele Turco

ISBN: 9781885693433
Format: Paperback
Publisher: Fitness Information Technology, Inc, U.S.


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Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement, recruitment, and evaluating customer satisfaction.

 

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This book introduces students to the phenomenon of sports tourism -- one of the fastest growing niche markets in the tourism industry. Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. The book covers participatory sport tourism (e.g. ski golf and tennis resorts; whitewater and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games college football the Baseball Hall of Fame or the World Cup). The book guides students through the process of designing implementing and evaluating sport tourism operations by offering extensive industry examples and thought-provoking questions. The book investigates such key topics as feasibility studies niche marketing pricing sponsorships advertising media involvement recruitment of personnel and volunteers and evaluating customer satisfaction during and after participation. Throughout the authors stress the need for careful research and market planning and offer clear strategies and potential challenges to the sport tourism novice.