Strategic Sport Communication

"Strategic Sport Communication" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication.

ISBN 0736065245   Pages 408 ISBN13 9780736065245 (What's this?)   Volumes 1 Publisher Human Kinetics Publishers   Weight (grammes) 1320 Imprint Human Kinetics Publishers   Published in Champaign Format Hardback   Height (mm) 254 Publication date 01 May 2007   Width (mm) 178 Library of Congress GV713   Spine width (mm) 32 DEWEY 796.06   Academic level Professional / Scholarly DEWEY edition DC22   Interest age From 18 To 99

		Preface
		Acknowledgments
Pt. I		Introducing Sport Communication		1
Ch. 1		Study of Sport Management and Sport Communication		3
		Recognizing the Magnitude of the Sport Industry		5
		Focusing on the Study of Sport Management		9
		Focusing on the Study of Sport Communication		10
		Preparing for a Career in Sport Communication		12
		Increasing Your Marketability Through Ancillary Activities		19
		Chapter Wrap-Up		22
Ch. 2		Careers in Sport Communication		25
		Careers in Management		28
		Careers in Mass Media		30
		Careers in Support Services		34
		Careers in Entertainment		36
		Careers Through Other Opportunities		37
		Your Keys to Entry Into the Field		38
		Chapter Wrap-Up		42
Ch. 3		History and Growth of Sport Communication		47
		Early Eras of Sport Journalism		50
		Golden Age of Sport		53
		Perspective Period		56
		Transition Years		59
		Pete Rozelle and Roone Arledge and Their Pioneering Visions		61
		Today's Sport Communication		64
		Chapter Wrap-Up		66
Pt. II		Examining the Strategic Sport Communication Model		69
Ch. 4		Sport Communication and the Strategic Sport Communication Model (SSCM)		73
		More...

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