Strategy Safari

Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys. The Observer My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning. Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari your business will thank you for it.

ISBN 0273719580   Pages 464 ISBN13 9780273719588 (What's this?)   Weight (grammes) 706 Publisher Pearson Education Limited   Published in Harlow Imprint Financial Times Prentice Hall   Previous ISBN 9781405822046 Format Paperback   Height (mm) 234 Publication date 20 Nov 2008   Width (mm) 156 DEWEY 658.4012   Academic level Tertiary education DEWEY edition DC22

		Publisher's acknowledgements
		Embarkation
1		áAnd over here, ladies and gentlemen: the strategic management beast'		1
		Why ten?		4
		A field review		7
		Five Ps for strategy		9
		Strategies for better and for worse		16
		Strategic management in the classroom		19
2		The design school: strategy formation as a process of conception		23
		Origins of the design school		24
		The basic design school model		25
		Premises of the design school		29
		Critique of the design school		35
		The design school: contexts and contributions		45
3		The planning school: strategy formation as a formal process		49
		The basic strategic planning model		51
		Sorting out the hierarchies		57
		Premises of the planning school		57
		Some more recent developments		61
		Planning's unplanned troubles		68
		The fallacies of strategic planning		72
		The context and contribution of the planning school		83
4		The positioning school: strategy formation as an analytical process		85
		Enter Porter		86
		Premises of the positioning school		87
		The first wave: origins in the military maxims		89
		The second wave: the search for consulting imperatives		97
		The third wave: the development of empirical propositions		103
		More...

"Mintzberg is one of the best guides for an analysis of strategy and this book is the perfect starting point for someone interested in understanding more about it." - Director Magazine, January 2009 (readership 173,000)

 Be the first to write a customer review