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The Affluent Consumers of Asia
MasterCard, Yuwa Hedrick-Wong
ISBN: 9780470822104
Format: Paperback
Publisher:John Wiley and Sons Ltd
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Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich.
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
| ISBN | 0470822104 | | Pages | 188 | | ISBN13 | 9780470822104
(What's this?) | | Volumes | 1 | | Publisher | John Wiley and Sons Ltd | | Weight (grammes) | 314 | | Imprint | John Wiley & Sons Ltd | | Published in | Chichester | | Format | Paperback | | Height (mm) | 209 | | Publication date | 26 Jan 2007 | | Width (mm) | 145 | | Library of Congress | HF | | Spine width (mm) | 14 | | DEWEY | 330.95 | | Academic level | Further/Higher education, Professional / Scholarly | | DEWEY edition | DC22 | |
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| Ch. 1 | | Pathways to affluence in Asia | | 1 | | Ch. 2 | | Japan's affluent consumers | | 19 | | Ch. 3 | | China's affluent consumers | | 35 | | Ch. 4 | | India's affluent consumers | | 59 | | Ch. 5 | | Australia's affluent consumers | | 85 | | Ch. 6 | | Affluent consumers of Korea, Taiwan and Hong Kong | | 95 | | Ch. 7 | | Affluent consumers of Southeast Asia : Singapore, Malaysia, Thailand, Indonesia and The Philippines | | 123 | | Ch. 8 | | Asia's affluent consumers - succeeding like success | | 161 |
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