Successful Event Management

This eagerly anticipated edition of "Successful Event Management" is the essential handbook for both practitioners and students. This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events. The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.

ISBN	1408020750	Pages	288
ISBN13	9781408020753 (What's this?)	Weight (grammes)	454
Publisher	Cengage Learning EMEA	Published in	London
Imprint	Cengage Learning EMEA	Previous ISBN	9781844800766
Format	Paperback	Height (mm)	246
Publication date	14 May 2010	Width (mm)	190
DEWEY	394.2068	Spine width (mm)	10
DEWEY edition	DC22	Academic level	Tertiary education

	List of figures
	List of case studies
	Forms for the new event manager
	Preface
	Walk through tour
	About the website
PART ONE	THE EVENTS BUSINESS	1
1	An introduction to events	3
	Introduction	3
	Definitions and frameworks	4
	Categories and typologies	5
	Historical contexts and precedents	7
	Characteristics of events	15
	Summary and references	20
2	The market demand for events	22
	Introduction	22
	Size and scope of the events market	23
	Determinants and motivations	28
	The structure of demand for events	34
	Summary and references	37
3	The events business: supply and suppliers	39
	Introduction	39
	Governmental support infrastructure, industry associations and professional bodies	40
	Commercial event and event support organizations	41
	Voluntary bodies, committees and individuals	50
	Summary and references	51
4	Social, economic, political and developmental implications	52
	Introduction	52
	Social and community implications	54
	More...

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