Telecommunications Strategy

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case-studies from the US, UK and Europe have been selected to illustrate key strategic concepts in the industry including: managing ascent and decline convergence and specialization protecting core markets managing industrial transition. Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

ISBN 0415342392   Pages 336 ISBN13 9780415342391 (What's this?)   Volumes 1 Publisher Taylor & Francis Ltd   Weight (grammes) 635 Imprint Routledge   Published in London Format Hardback   Height (mm) 234 Publication date 12 Aug 2004   Width (mm) 156 Library of Congress 2004000698   Spine width (mm) 24 DEWEY 384   Academic level Tertiary education, Professional / Scholarly DEWEY edition DC22

1		Structural overview		1
2		Strategic models		22
3		British Telecommunications (BT)		55
4		At&T		78
5		Telecom Italia		100
6		Vodafone		129
7		WorldCom		154
8		Vivendi Universal		177
9		AOL Time Warner		200
10		The KirchGruppe		223
11		Cable & wireless		245
12		Marconi		265

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