Television and New Media Audiences

Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc.

ISBN 0198711425   Pages 166 ISBN13 9780198711421 (What's this?)   Volumes 1 Publisher Oxford University Press   Weight (grammes) 417 Imprint Oxford University Press   Published in Oxford Format Hardback   Series editor Brunsdon, Charlotte, Caughie, John Publication date 17 Dec 1998   Series title Oxford Television Studies Non-book description 154 p. :   Height (mm) 234 Library of Congress 98028808   Width (mm) 156 DEWEY 302.23   Spine width (mm) 16 DEWEY edition DC21   Academic level Professional / Scholarly

1		Introduction		1
2		Qualitative Audience Research		9
3		Feminist Methods: The Parents' Support Group		34
4		Lay Theories of Media Effects: Power Rangers at Pre-school		58
5		TV Among Fundamentalist Christians: From the Secular to the Satanic by Ellen Seiter and Karen Riggs		91
6		Television and the Internet		115
7		Conclusion		131
		Bibliography		141
		Index		149

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