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ISBN: 9781587992063 - Ten Key Customer Insights
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Ten Key Customer Insights

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Unlocking the Mind of the Market

Robert Schieffer

ISBN: 9781587992063
Format: Hardback
Publisher: South-Western

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Marketing books only briefly cover techniques to gain customer insight, while marketing research texts focus on statistical and analytical tools, with only passing comment on their utilization in marketing decision-making…






Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.